Best 15 Digital marketing Strategy Hotels & Hospitality Industry

Digital marketing expenses are increasing among Hotel Industries day by day. They are hiring Hotel marketing companies and digital agencies. Today I am telling you 20 suggestions for effective Hotel digital marketing. Increase your hotel revenues implement 20 digital marketing strategy for hotels. 

A good digital marketing strategy for your hotels will definitely pay you more result on investment. There are few points which normally ignored by Hotel operators considering into hotel digital marketing but a online travel agents always keep in mind these strategies and win the match always getting booking from their websites. Latest discuss about 20 points are ignored by Hotel operators keep in mind making their digital marketing strategy. 

1. 3rd party booking engine 
   I have visited hundred Hotel websites and I find out out,98 hotels are using third party booking engine in their website. If you have also noticed as soon you you book a room om the user on your website will redirected to to a different URL.( which is your or booking engine ) due to this browsers artificial engine confused. Artificial intelligence e predict this as a false actions by the website domain address. It is very surprising the cost of hotel booking engine is a one time investment of 10,000 rupees. But hotels are paying every month 10000 rupees for third party room booking engine. Our first suggestion purchase your own hotel booking engine and stop redirecting your customers to a third party booking engine and URL for payment and booking process. This will increase trust of your website among Browsers and your online presence will increase. 

2. My second suggestion for hotels operator looking for effective digital marketing strategy to involve revenant content at their website. Behave investigate 500 Hotel websites in the world and we have noticed every Hotel is putting specify information in their websites their websites are more release of commercial with specify content regarding their product and services. Because all the browsers artificial intelligence system segregate websites, into 2 categories, informative or marketing and show the results, hotel websites failed every time and OTA success every time. This is my suggestion to all the hotel owners used google marcom make your hotel departments capable to market their product and services to the concerned audience in the world this is my second strategy for using Google mark COM part of Hotel digital marketing. 

3. Speed of the website is most important suggestion involving into digital marketing strategy. Normally Hotel operators and managers are not very technical sound about information technology. All the managers working in the hotel are only having half knowledge about digital marketing. My suggestion to Hotel operators to to purchase separate VPS ( virtual private server) & dedicated IP for their Hotel websites. We have investigate 100 Hotel website including 5 star hotels we have find out none of the hotel websites are run on dedicated IP due to this hotel websites failed to increase their search presence online and OTA win the match. Third party Agencies and companies use single dedicated IP for many websites and due to this your hotel website presence loss in the browser world. 

4. My forth suggestions as a digital marketing strategy for hotels is use proper way of social media marketing. Social media marketing is not all about making a good banner and post on different social media platforms. We have find out about hotels are hiring digital marketing Agencies and Agencies are are making innovative artwork and post on social media platforms but still results are 0. 
My suggestion to all those Hotel operators and digital marketing professionals to make interesting videos and graphic which Can attract your audience. Normally it is being noticed all the artwork made by hotels and posted on social media belong to marketing content. It is very important to understand by Hotel digital marketing professional you have to to make a informative social media marketing strategy not exclusively marketing strategy because if you have a informative marketing strategy then you can present yourself as a service provider. This will make your audience attract with your marketing strategy and you will book more revenues for your hotel. I will like to to share you example : Everybody is marketing about their Hotel brand but less peoples and Hotel operators are marketing about their City to increase your hotel Occupancy you have to market your city. If you use this suggestion into your digital marketing strategy believe me your room Occupancy will increase like anything. 

5. Newsletter and email marketing 
   Involve newsletters and informative email marketing about your city events and happening to your potential customer. Tell tell every month to your potential customers what is new happening at your hotel do not tell him to book your hotel just tell him what they will miss. This marketing strategy is outstanding and result oriented. We have noticed many hotels do not involve this their news letters are more over a marketing manager reaching to the customer with email.. 

6. Innovative packages 
    Design innovative packages for tourist and travellers is a great marketing strategy. Old book of marketing will make your hotel business in to loss. You have to accept new modern technologies software programming and designed innovative packages which are are user friendly. Offer complementary services which other hotels are not providing. Few complementary services are below which will make your customer attract and you can keep this as your digital marketing strategy. 
1. Chocolate making classes 
2. How to clean and sanitize rooms 
3. Healthy food cooking classes 
4. Refer and earn programs 

7. My 7th suggestion for Hotels for  best hotel digital marketing is being active on social media platforms. Use Google Plus us and and and bloggers. Involve your hotel employees to contribute into your hotel digital marketing is the most important marketing strategy for hotels looking for outstanding digital marketing solutions. You can use modern technologies and software which are very helpful. You can read more about here Hotel Marketing software. 

8. WhatsApp& SMS  marketing 
   This is a great digital marketing strategy to send short messages and your website link. Just write one line and send your website link will make a great marketing strategy and lot of traffic on your website. Some examples are 
Hey diwali with light & family, complementary exclusive Diwali dinner,50 % discount long holidays visit www. Hotel website address.com . 
This digital marketing strategy will make traffic on your website and definitely more booking for your hotel revenues. 

9. Paid advertisement 
   This is one of the very effective digital marketing strategy you can involve. You can reach your potential target audience in the world by placing digital marketing ads. 

10. Re Google marketing 
    This is the most marketing strategy I would like to share all the hotel operators. You can use Re Google marketing. The benefit from this this is very big I would like to make you understand by example. Consider one of the user visited your website, if you are using Re google marketing the user will automatically getting advertisement about your hotel services on their browsers whenever they browse anything. This should be very useful digital marketing strategy. 

11. Use Google keyword planner 
   This is free tool from the Google to understand and make a effective digital marketing strategy for your hotel but people are not using it working in the hotel. This is the most powerful tool for all the digital marketing managers who want to improve their Hotel revenues by paid advertisement from the Google. 

12. Online reputation management 
    This is the 12 most digital marketing strategy for the hotels looking for increasing revenues and result from digital marketing. I would like to make you understand by a small example. Make small videos of your hotel guest with their permissions ask them to give them honest opinion about their stay and published on internet and other social media platforms. This strategy will definitely increase workload of your hotel employees but this will be a great free of cost digital marketing strategy for hotels. 

13. Using guest experience software 
    There are modern softwares and technologies has been developed in India for hospitality industry which are helpful to increase Hotel guest experiences. These technologies are the best in India and in the world. The latest technology is Hotel WIFICRM. This is the latest and advanced technology and software developed in India for increasing Hotel guest experiences and automation of social media marketing. This software interface at hotel Wi-Fi network and convert that network into a great platform for communication and guest Excellency. The software perform automatic content marketing and guest feedback system and increasing TripAdvisor reviews. This is something a gift for hospitality industry from one of the very famous individual from India Name Amit gaur. 

14.Metasearch marketing 
  This marketing strategy you required a professional Information Technology expert. But if you read online there are more information about this subject this is very useful digital marketing strategy for hotels increasing Hotel revenues

15.Seasonal marketing
The hospitality industry is one that’s especially subject to seasonality, in some locales more than others. Seasonal digital marketing can help a hotel increase its occupancy in the off-seasons and squeeze more revenue out of the high seasons.

  Contact us for free of cost digital marketing consultancy. Be charged no money for Digital Marketing hotels consultancy. Contact us now info@marketinghotel.in

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